The village of Poroszló in Heves County carried out a HUF 2.2 billion investment project with the support of Hungary’s New Széchenyi Plan. We won a tender to do the PR and marketing side of the launch campaign for the new establishment, Lake Tisza Ecocentre. We created a website and launched a comprehensive advertising campaign online, on TV, radio and outdoors, made brochures and a commercial. We informed the public about the investment through press conferences, press events and study trips. We made sure that the new tourist destination appeared at related exhibitions and fairs. We regularly informed local residents on the progress of the investment. We also organized the Ecocentre’s Opening Ceremony and, to record the investment process, we produced a PR film.