Our agency carried out the communication tasks for the Foundation’s ‘WE’RE LOOKING FOR A GOOD MAN’ campaign. We announced a tender to nominate suitable candidates who stood for social and community values. We designed and managed a website to search for such good people, for heroes of everyday life. During the nomination period we received as many as 508 nominations. Then the jury chose 6 good people, who were introduced to the public in the media and could collect votes. The total number of votes reached 38,000 and the website had about 103,000 visitors. We also created a Facebook page, which had 6,320 likes and 13,899 shared entries. We organized a press conference and published press releases. We also took part in the arrangement of the campaign-closing Awards Ceremony, where the jury ceremoniously handed a Diploma of Merit to each of the six good people and the audience could enjoy short films featuring each winner and the Werkfilm of the campaign.
