SORT IT OUT! – A PROJECT FOR OUR ENVIRONMENTAL VALUES

The Partnership of Local Governments for the Waste Management of Sopron Region, founded by 39 participating municipalities, received HUF 6.2 billion (from the EU and the Cohesion Fund) to carry out waste management services in the region.  Our agency –as the consortium partner of Pannon-Sopron Kft. – won the tender to elaborate and implement the Project’s attitude-shaping campaign. We focused our campaign on selective waste collection. Having considered local peculiarities we concentrated on providing useful and practical information to the local public. We created the Project website and Facebook page, held public forums, organized local surveys, an informative road show and a travelling exhibition. We issued publications and a newsletter. As a result, the local public learned about the ‘Sort It Out!’ programme, and the message of the Project reached all the residents concerned.